Starbucks and Taylor Swift collaborate to launch a "red" promotion – billboard

2021-12-14 09:56:13 By : Mr. Jack Zhang

Taylor Swift partnered with Starbucks to host a holiday coffee collaboration, allowing Swifts to order "Taylor Latte" in the store.

Everything turned red. In addition to Taylor Swift's abandonment of the highly anticipated Taylor version of her beloved red album at the coffee shop on Friday (November 12), Starbucks also announced a formal agreement with the singer for a red-themed holiday feast. After making fun of possible mochallaboration earlier this week, Starbucks officially celebrated the Red Cup season in a variety of ways.

ExploreTaylor SwiftView the latest videos, charts and newsView the latest videos, charts and news

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From Friday, Swifties can enjoy Tay’s favorite drink, the Big Caramel Nonfat Latte, by telling their baristas that they are looking for "Taylor's Latte" or "Taylor's Version"; you can also go to the Starbucks app and click Details in the Taylor App Card, and then click "Order Now".

But wait, there is more. Starbucks also announced that you may hear Red (Taylor version) and some other Swift hits in your local Starbucks store, and starting today, you can listen to their themed playlists anywhere on Spotify. You can also spread love by sending your friends an exclusive Starbucks electronic gift inspired by Taylor.

Earlier this week, when the coffee chain tweeted "It's Red Season" along with coffee, sparks, scarves, and heart-shaped emojis, the sharp-eyed Swifties began to suspect that something was happening, imitating the singer's recent comments on her The same phrase used in her first Instagram Reel, she announced in the video that it was the "red season".

coincide? Not in Swiftland. The Java giant replied to the Swiftie decoy's teasing with emphasis, writing: "We are very aware of how exciting this time of year is, and we will always love it. Our red holiday cups and drinks​​ It's back!" Starbucks traditionally launches red cups during the holidays, but they used Taylor's songs "All Too Well" and "Forever & Always" in their responses, which suggests that it may not only be seen on the surface.

Starbucks subsequently cut prices three times, quoting the lyrics of "Holy Ground" and "Begin Again" in other tweet replies, and by quoting Swift Insta's headline "We are now in a holiday atmosphere, at the moment otherwise." Wift took action on Insta on October 26, preparing for the fall by styling for the fall, while sipping Starbucks.

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